When Mirjam Walser went vegan in 2013, it didn’t take long for her to know: she wanted to do something to promote the vegan lifestyle. Back then, veganism wasn’t nearly as visible as it is today — and it felt like a responsibility to help change that. Two years later, she launched a project that would lay the foundation for her future in vegan entrepreneurship. But let’s start at the beginning.

New vegan coaches often struggle to make their first sale despite having great offers. To succeed, it's essential to identify your ideal customer and craft a realistic, irresistible offer. Focus on building trust through compassion and understanding your clients' needs, ensuring your sales process is ethical and authentic.