When Mirjam Walser went vegan in 2013, it didn’t take long for her to know: she wanted to do something to promote the vegan lifestyle. Back then, veganism wasn’t nearly as visible as it is today — and it felt like a responsibility to help change that. Two years later, she launched a project that would lay the foundation for her future in vegan entrepreneurship. But let’s start at the beginning.

If you want to create an offer which sells you need to think of it as an idea as needed and effective as a painkiller. In vegan terms: your business offer has to be as sought after as a B12 supplement, something that every vegan needs.